Two significant benchmarks on Baker Street Advertising efforts:
1. Attendance
TV and print creative was utilized to increase attendance to the fair as well as encourage pre-event ticket sales to the concert series at the fair.
2. Awards
f.v.1.d. The TV commercial won the highest honors at the 2006 International Association of Fairs and Expositions Awards (IAFE) and also received a 1st place award at the 2006 Western Fairs Association (WFA) awards.
