Discovery. Creativity. Proof.

To put it simply, we can prove that your advertising will be successful before it's produced. That's right. Before. No other agency can say that.

Using our proprietary consumer insights models, The Right To Succeed and Consumer Hedonics Discovery®, we initiate, innovate, develop strategic insights, and measure and predict consumer behavior at every juncture. We know that the insights we discover will change purchase behavior before we create advertising and marketing.

From these insights we develop creative that our clients don't expect, but instantly know is right. Creative that resonates with their targets and cannot be ignored. Creative that sells more products while enhancing their brand.

But we don't stop there. We rigorously analyze and measure every aspect of our clients' advertising on an on-going basis, adjusting and evolving the work to ensure its optimum and continued success.

So why guess? We crack the consumer code, and then develop relevant work that delivers top results. View Our Work

Your Right to Succeed

Baker Street Advertising is a full-service, independent, retail advertising and marketing agency, based in San Francisco. We've been building brands and helping clients build business since 1982. Unlike other agencies, we are the result of a merger between an award-winning ad agency and an innovative consumer insight firm. In this way, we offer extensive consumer research, campaign measurement, and optimization tools within the seamless context of an integrated advertising agency with full service strategy, creative, studio, media, account service and production capabilities. All of which are in-house.

Who We Are

• Gold-standard experts from both agency and client-side
• Strategic Planning enthusiasts, guided by former Procter & Gamble consumer behaviorists.
• We deliver the ability to invent and validate predictive consumer behavior models that prove marketing initiatives (like advertising) will payout before creative is produced
• Passionate, talented and creative individuals with extensive experience across multiple product categories
• Retail marketing experts with a focus on Northern California
• Dedicated professionals committed to building personal and successful agency relationships

Services:

• Strategic Planning and Development
• Advertising Development and Production - TV, Radio and Print
• Social Online and Interactive Creative Development
• Campaign Measurement and Analytics
• Direct Marketing
• Direct Response TV, Print, Mail, Social Media
• CRM Program Development
• List services (procurement, cleansing, modeling)
• Test strategy and design
• Media Planning & Buying - Broadcast, Print, On-line
• Corporate Identity & Branding
• Event Planning & Execution (New Store Grand Opening)
• Promotion
• In-store and Display Marketing